ChatGPT Enhances Volkswagen Cars to Engage with Users Continuously
Volkswagen has significantly upgraded its in-car voice assistant with the integration of ChatGPT, making the feature much more conversational. These upgrades, previewed at CES, encompass a range of VW vehicles like the latest Jettas and electric models.
The enhancement of VW’s infotainment system leverages ChatGPT in conjunction with Cerence’s Chat Pro platform to build on the existing Ida voice assistant’s capabilities. This upgrade goes beyond traditional functionalities such as navigation and climate control, offering recommendations for local entertainment and engaging users with trivia quizzes.
Initiating the assistant requires phrases such as "Hello IDA" or "Hello Volkswagen," adapted to the vehicle model. If Ida requires more information, it accesses Cerence Chat Pro’s cloud-based system to gather the correct response from multiple data sources, including ChatGPT. Cerence CEO Stefan Ortmanns praised this integration, highlighting the potential for enhanced knowledge and user satisfaction through these new, continually expanding features.
Volkswagen assures users that sensitive vehicle data remains untouched, and all session data is deleted post-interaction. Starting with the 2025 models, many vehicles will offer this upgraded assistant either as a trial or as part of VW’s Car-Net system via a subscription to Plus Speech with AI.
Voice assistants are typical in contemporary cars, but Volkswagen considers ChatGPT integration as a substantial upgrade. It strives to provide an assistant capable of handling natural conversations better than conventional systems. This proactive stance ensures that VW stays ahead in the competitive landscape, with manufacturers like Mercedes-Benz also exploring similar AI integrations.
Volkswagen upholds its tradition of making advanced technologies widely accessible. Reflecting on this commitment, Volkswagen Brand Board of Management member Kai Grünitz emphasized that integrating ChatGPT into the Ida assistant underscores the innovativeness of VW’s products, allowing drivers to utilize this advanced AI technology daily.
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