10 myths about web design that you should know about when creating your own website
The more you browse the Internet, the more you come across conflicting information about web design. In the end, these inconsistencies end up confusing you and wasting your time without clarifying the situation.
"And we," writes SSPDaily, "are sure that you don't have much time to waste. That's why we've compiled the top 10 myths about web design services that you should know when building a business website."
Myth #1: You don't need a mobile version of your website
If we show you two websites on a mobile phone, one of them will work smoothly and look good. While the other one has a bad interface and doesn't work properly.
Do you know why? The reason is a simple and user-friendly interface for mobile devices, or vice versa.
57.8% of the world's Internet traffic comes via mobile devices, and only a few of them are tablets, which is 2.04% of total online traffic. So, if your website doesn't look good on mobile screens, you risk missing out on the bulk of your traffic. All this potential audience will go to your competitors, which you probably won't like.
Therefore, when hiring a web design agency, try not to forget about this aspect and make your website accessible to all screens used by your audience.
Myth #2: The homepage is the most important part of your website
According to this theory, web design should revolve only around the homepage.
Indeed, once upon a time, the homepage served as a navigation center with links to all other sections for the convenience of visitors. However, user behavior is changing with the growing emphasis on SEO and digital marketing.
Did you know that most visitors want to get your company's contact information on the homepage of your website? Otherwise, they might leave it. These numbers reflect your audience's interest in using the homepage to get information about your business or navigate to other pages on the site.
In addition, visitors can come through links from social media and get to other pages on the site. The growing use of social media to provide business visibility on a website has changed the mentality that only the homepage is important. Now businesses tend to give equal importance to each of them.
Myth #3: Every user likes Dark Mode
Not everyone likes Dark Mode. And the fact that most people prefer it is not true.
It may seem strange to you, but dark mode is only suitable for some websites. Sometimes it makes it difficult to read text or even find user interface elements. Therefore, it is better to choose something that meets the interests of your target audience and helps your business.
Myth #4: People need a lot of content
The main goal of any user is to get what they want without scanning every line on your website. Thus, the myth that users like a lot of content won't work unless you are a writer and want to impress your audience with your talent.
That said, you still need short, jargon-free content that clarifies your audience's queries or helps them instantly. Otherwise, again, visitors will go to competitors who are doing well in this regard.
Myth #5: SEO starts after the website project is created
Some people think that SEO is something that can be done after the design process is complete. However, this is not true. The truth is that SEO should be integrated into the design process, because elements such as the site, content placement, and URL hierarchy all affect search engine rankings.
Myth #6: A lot of advertising monetizes your website.
Ads in pop-ups or on a website page can distract or even annoy users. That's why 530 million mobile users and 290 million desktop users use ad-blocking extensions to reduce distractions. This is why generating potential revenue through ads is becoming more and more difficult every day.
Fortunately, there are other ways to achieve monetization, such as through affiliate marketing.
Warning: Adding a lot of ads to your website can also disrupt loading times, which in turn will lead to a lower response rate. That is why it is important to use other monetization options.
Myth #7: Cheap web design is good
Some startup owners believe that cheap website design is the best option for their startup.
But why exactly does it help?
Yes, cheap websites are really convenient for those who have startups. However, they also have serious drawbacks. The most important thing that such a web design product lacks is support. And they often come with templates that are not suitable for your business.
That's why it's better to spend money and get help from an experienced web development company. Such investments are never in vain.
Myth #8: The three-click rule is for everyone
The idea behind the "three-click rule" is to make data easier to access. It suggests that users may feel tired if they can't get to the right page in three clicks. And it works to some extent. After all, the goal of UX is to improve usability.
However, we can't apply this rule to every website. And, frankly, following it might upset some users.
When can this rule be applied?
When you make a purchase on a new website or buy something that may require your confirmation, the three-click rule will work well by showing a screen for confirmation and details.
This means that sometimes more clicks can make a big difference, especially if they are trustworthy.
When do I need fewer clicks?
Fewer clicks work better where additional clicks don't make any sense. Thus, fewer clicks are preferred to avoid bounces and increase value.
Myth #9: A beautiful website influences traffic growth
Some website owners believe that everything is decided by the appearance and that traffic depends on it. However, this is not true. The effectiveness of a website depends on many factors.
These are:
- Domain name
- SEO
- Hosting provider
- Quality content
- Convenience and accessibility for a wide range of users, etc.
In short, it's not just the look and feel that increases traffic. Other aspects also work to increase the visibility of your website.
Myth #10: If I like it, everyone will like it
Many startup owners have learned the hard way the error of this idea. In fact, it doesn't help with ranking factors or making your site pleasant and responsive.
Remember that a website is created according to the interests of the target audience. And quite often their tastes differ from your ideas of what it should look like.
That's why it's always better to entrust this work to professionals who know how to make a website fully functional for your audience.