Apple enters the market of affordable laptops

By SSPDaily editionJan 16, 2024 17:16 PMNews
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Apple enters the market of affordable laptops
Apple enters the market of affordable laptops. Source: indiamart.com

Apple, the tech giant known for its premium devices, is making a strategic move into the world of affordable laptops. According to a DigiTimes report, the company is currently developing a new line of budget laptops aimed at directly competing with chromebooks, a market segment known for its affordability.

One of the key differences between these upcoming laptops is that they will be produced under a new brand, separate from the well-known MacBook Air and MacBook Pro lines. This distinction signifies Apple's desire to create a product that will be different in terms of both price and branding.

Sources close to the development process have revealed some interesting details. It is expected that these laptops will have a sleek metal body that matches Apple's signature design aesthetic. However, in order to reduce the cost, other components of these laptops will be more budget-friendly compared to older MacBook models. This approach should make the product more accessible to a wider audience without compromising on quality.

Another important aspect is the potential inclusion of Apple's own processors. If this does happen, it will mean a move away from the traditional Intel processors used in most Apple laptops. The move is in line with Apple's broader strategy of producing more hardware in-house, which has already proven successful with its own silicon used in the iPhone and iPad.

The development of these laptops is reportedly already in full swing, with an estimated launch date of the second half of 2024. This demonstrates Apple's determination to gain a share of the growing affordable laptop market, which is partly driven by the popularity of Chromebooks.

Apple's decision to enter this market comes as no surprise. Chromebooks have been very successful, especially in the United States, where they are widely used in educational institutions. With the demand for low-cost laptops surging in the wake of the COVID-19 pandemic and the shift to remote work, Apple sees an opportunity to leverage its brand reputation and design prowess to offer a compelling alternative.

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